FY23 Co-op marketing funds in the New Commerce Experience 

 

As of November 1, 2022, resellers participating in the Microsoft Commerce Incentives (MCI) program can begin earning co-op marketing funds. These funds are to be used to develop and promote Microsoft products and solutions. 

Resellers enrolled in the MCI program will begin earning a 60 percent rebate/40 percent co-op split for new commerce Cloud Solution Provider (CSP) engagements as previously available in the legacy CSP incentive program.  

Enrolled partners will accrue co-op funds from November 1, 2022 – December 31, 2022, which can be used during the subsequent six months (January 1, 2023 – June 30, 2023) on eligible co-op activities. 

Reimbursement for eligible activities can be claimed through Partner Center under the MCI program starting February 16, 2023.  

If your co-op funds for November 1, 2022 – December 31, 2022, are below the USD10,000 minimum threshold, the funds will be converted to rebate and paid. 

 

Partners can apply these funds towards the development and marketing costs related to building channel awareness and promoting Microsoft products.  You must also align activities to the Microsoft Solutions Areas and activities below: 

  1. Partner Demand Generation

  2. Market Development

  3. Partner Readiness  

 

Demand Generation Traditional advertising with broad reach that furthers the marketing and promotion of Microsoft offerings. Results and audience size are measurable. 

  • Print advertising (Does not apply for Mixed Reality (HoloLens))

  • Digital advertising • Social media marketing

  • Direct mail, email, and SMS

  • Partner website and search engine optimization 

  • Microsoft syndicated content

  • Multi-touch digital campaign 

  • Migration Services 

  • Best Practice Development

  • Solution Building with Third Parties

 

Market Development Marketing activities designed for a specific customer audience that support the sale of Microsoft software licenses. 

  • Telemarketing

  • Customer seminars and bootcamps

  • Customer Offer

  • Tradeshows and expositions

  • Internal incentives and SPIFFs 

  • On-site champ 

  • Proof of concept

  • Employee purchase web set up for customers 



Partner Readiness Expenses related to Microsoft training, technical certification, and program fees for internal partner staff that promote the development of Microsoft technology expertise. *NOTE you can claim your entire MPN program cost!! 

 

MPN participation

  • Microsoft exams and tuition

  • Internal training and floor days

  • On-demand training

  • Microsoft hosted conferences 

  • Product seeding / Demo unit


To find further detailed information regarding the claiming process, POE required and general guidelines for each of the above categories please review the following document: https://dickerdata-my.sharepoint.com/:b:/g/personal/janine_brittain_dickerdata_co_nz/Ee9K0De6ZSNPicKHkS-xlJMBGrj4Alwm2FmM5ji9DKgsXA?e=XvGEWc 

 

FY23 Co-op Usage Recommendations for Modern Work 

Core Priorities: 

  • Acquire new customers in SMB, Dark-to-Cloud, and Frontline Worker  

  • Upsell to Microsoft 365 Business Premium (BP) and E5 and attach Teams Meetings & Phone​  

  • Establish new lines of businesses with ​Teams Essentials, Viva, Windows 365, and MMD 

 

Recommended Co-op Funding Plan for Modern Work: 

 

Demand Generation: Market Development Readiness ✓ Best Practice Development for Teams Essentials, Viva, Windows 365 ✓ Social Media Marketing across Modern Work sales plays, especially Teams Essentials and Microsoft Defender for Business ✓ Multi-touch Digital Campaign for Modern Work offers, especially for new acquisition motions ✓  

 

Market Development:   Customer offer focused on Teams Essentials or Business Premium ✓ Sales SPIFF focused on Customer add growth, M365 E5, or Business Premium ✓ On-site champ with sales or marketing campaign management focus on Teams, M365 E5 or Business Premium ✓ Proof of concept for Windows 365 in existing (BP, ME3, ME5) customers ✓  

 

Readiness:  Microsoft Exams and Certifications for Teams (MS-700) and Security (MS-500) ✓ Internal Training on hero offers: Teams, Viva, Windows 365, and premium products ✓ On-demand Training on hero offers: Teams, Viva, Windows 365, and premium products. 

 

For further detail around the solution areas planning go to:  https://dickerdata-my.sharepoint.com/:b:/g/personal/janine_brittain_dickerdata_co_nz/Ee9K0De6ZSNPicKHkS-xlJMBGrj4Alwm2FmM5ji9DKgsXA?e=eDwKAo 

 

GTM Resources and assets: 

As a Microsoft partner, your organization gains exclusive access to tools and resources you need, to go-to-market with Microsoft.  These tools will accelerate your time to market, generate leads and expand your business. 

Here is a comprehensive list of the marketing tools and assets available to you as a partner. 

 

To access your GTM benefits:  Marketing overview (microsoft.com) 

If you have any questions, please reach out to the friendly team at Dicker Data.