Tap into proven go-to-market
expertise
 

Expert guidance
and support


We support you to drive awareness and scale reach and revenue by collaborating on your go-to-market campaigns with strategic guidance on your marketing approach, access to campaign-in-a-box programs and agency support tailored to your needs and capabilities.  


We offer expert guidance and support with:  

arrow-1  Lead generation campaigns  

arrow-1  Digital and social media marketing  

arrow-1  Virtual and in-person events 

arrow-1  Creating compelling customer offers 

arrow-1  Microsoft’s go-to-market solutions  

arrow-1  Leveraging Microsoft’s Partner Center and Content OnDemand (DMC) platform for quick campaign execution

and much more! 

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Microsoft partnership resources 

New to Microsoft? We'll help you navigate the free assets and marketing platforms available with your Microsoft AI Cloud Partner Program Membership, plus optimise Co-op funds and Solution Designation requirements. 

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Engage your customers 

Leverage our intelligent platform to identify up-sell and cross-sell opportunities within your existing customer data, enhancing your sales strategy and enabling you to build targeted campaigns that convert sales.  

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Build intent for Microsoft solutions  

Tap into our close connection with Microsoft's marketing team to stay on top of key priorities, programs, offers and incentives. We'll also help you navigate Microsoft's resource library, including events, assessments, demos and more, to create impactful campaigns that drive demand. 

Your expert Marketing team 

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Sonya Aboudargham
Senior Marketing Manager - Microsoft

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Ahna
Budden
Marketing Manager - Microsoft Cloud NZ

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Dicker Data for Microsoft Program Guide 


Download our comprehensive guide that details your full partner experience with us from onboarding, partnering and capability building, to internal readiness, lead generation and customer success programs. 

Dicker Data for Microsoft Program Guide 


Download our comprehensive guide that details your full partner experience with us from onboarding, partnering and capability building, to internal readiness, lead generation and customer success programs. 

Got questions? Get answers

What is Microsoft Co-op?

Microsoft Co-op funds are available to partners to use on Partner Skilling, Demand Generation and Market Development activities. Partners earn Co-op in one half (Earnings Period) and then have the following half to execute the activity (Usage Period). Learn More
Who can access Microsoft Co-op?

Partners can earn Microsoft Co-op in the Microsoft Commerce Incentives (MCI) program. In MCI, Microsoft pays out incentives as 60% rebate and 40% Co-op funds. Partners must complete a bank and tax profile for the incentive program(s) Co-op earning type in Partner Center. MCI Co-op Program details. 
How do I know if I have Microsoft Co-op to spend?

Partners who meet the criteria can view their potential Co-op in Partner Center. Navigate to the Incentives tab, select ‘Microsoft Commerce Incentives’ and apply the relevant filters to see your Co-op amount. Partner Center guide. 

 
What can I use Microsoft Co-op on?

Microsoft Co-op funds are available for Partner Skilling, Demand Generation and Market Development activities. A range of Co-op resources, including the Partner Incentives Co-op Guidebook, are available to help you understand eligible activities. Co-op resources. 
How do I claim Microsoft Co-op?

Co-op funds are earned in one half (Earnings Period) and claimed once the activity has been completed in the following half (Usage Period). Claim Co-op in Partner Center by selecting ‘Create a Claim’ and following the prompts. A Co-op claiming guide is available in the Co-op Funds Resources section. Alternatively, if you are a Dicker Data partner contact our expert team for guidance.  
When can I claim my Microsoft Co-op?

Co-op funds can be claimed within 45 days of activity execution. For example: If a partner earns Co-op funds between 1 January and 30 June, then that partner can execute an activity anytime between 1 July and 31 December. Providing the partner submits the required Proof of Execution with dates that demonstrate the activity happened within the correct time-period then that partner can submit a request to Microsoft to claim those funds back. More resources 
Can I access assistance with Microsoft Co-op claiming?

Yes, additional resources, including claiming documentation, are available in the Co-op Funds Resources where you’ll also find best practice and insights into planning for co-op, usage and claims. If you are a Dicker Data partner, reach out to your Partner Development Manager or contact Dicker Data Marketing team to schedule a walk-through. 

 
How do I get started as a Dicker Data indirect reseller?

If you’re interested in expanding your business by becoming a Dicker Data indirect reseller, you can start the process here. 

Get in touch with us