Adam Smith

Adam Smith

Posts by Adam Smith
The Market Has Shifted: Why Partners Need to Lead with Governance

The Market Has Shifted: Why Partners Need to Lead with Governance

Security is still critical — but it is no longer the whole story. Across ANZ, customer conversations are shifting from protection alone to privacy, governance, and AI readiness. For partners, that creates a stronger opportunity to lead, attach value, and build more meaningful services around Microsoft 365.

6/05/26 10:47 AM 3 min read
Three Sales Motions. One Repeatable Outcome-Led Journey.

Three Sales Motions. One Repeatable Outcome-Led Journey.

The IT industry is always evolving, sparking ongoing conversations about strategies, products, and ways to boost profits. Yet, with Microsoft's latest subscription updates, partners now have a much easier path forward.

6/05/26 10:32 AM 2 min read
Copilot Chat: A Safe, Practical First Step into AI for ANZ Businesses

Copilot Chat: A Safe, Practical First Step into AI for ANZ Businesses

A partner-focused guide to where Microsoft 365 Copilot Chat fits, where it adds value, and when it makes sense to step up to Microsoft 365 Copilot.

8/04/26 9:04 AM 6 min read
SMB Is Now a First-Class Citizen in the Microsoft Ecosystem

SMB Is Now a First-Class Citizen in the Microsoft Ecosystem

For the first time, SMB customers are not sitting to the side of the premium Microsoft conversation. It is right in the middle of it.

8/04/26 8:59 AM 2 min read
October is Cybersecurity Awareness Month

October is Cybersecurity Awareness Month

Discover how Microsoft 365 Business Premium enhances cybersecurity for SMBs during Cybersecurity Awareness Month, focusing on AI governance, compliance, and advanced threat protection.

2/04/26 12:14 PM 1 min read
Microsoft’s Frontier Moment: Why E7, Agents and Copilot Wave 3 Change Everything for Partners

Microsoft’s Frontier Moment: Why E7, Agents and Copilot Wave 3 Change Everything for Partners

Microsoft’s Frontier Moment: Why E7, Agents and Copilot Wave 3 Change Everything for Partners

20/03/26 9:25 AM 1 min read