Partner Playbook:
How Dicker Data makes Microsoft work for you  

AI is the next pivotal moment for work. Leaders who embrace the challenge have a career-defining opportunity to make history. This playbook outlines how Dicker Data helps Microsoft Partners transform disruption into opportunity.  

Research Report: Understanding the AI opportunity with ANZ SMBs 

Based on research with more than 500 SMB businesses in the ANZ region on their current understanding, usage and plans around generative AI, this report summarises the key findings and guides partners on how they can capitalise on the opportunity. 

2024 Work Trend Index  

AI at work is here. Now comes the hard part. Employees want AI, leaders are looking for a path forward. Read the Microsoft and LinkedIn 2024 Work Trend Index Annual Report to understand how AI has infiltrated the workplace. 

  MODERN WORKPLACE RESOURCES

• The Modern Work for Partners site is the central Microsoft website for Modern Workplace resources 
  
• Access technical Microsoft 365 role-based certifications 
  
• Level Up CSP: Modern Work & Business Applications trainings (formerly CSP Masters) are built to help partners accelerate sales and technical capabilities.  

  SECURITY RESOURCES

• The Security for Partners site is the central Microsoft website for Security resources 
  
• Microsoft Zero trust assessment and workshop
  
• Microsoft Zero trust video series  
  
• Microsoft Digital Defence report 2024 
  
• Microsoft Security Reference Architecture
  
  
  

  COPILOT RESOURCES

• Read the Microsoft and LinkedIn to understand how AI has infiltrated the workplace. Microsoft & LinkedIn: 2024 Work Trend Index Annual Report, 2024 
  
• Review the Microsoft Copilot for Microsoft 365 partner opportunity deck to see how you can maximise your revenue through services offerings. 
  
• Take a look at the 50+  Copilot for Microsoft 365 demos in bite-sized explainer video footage available for you to tap into 
  
• Access Copilot for M365 Click-through role based demos 
  
• Leverage the Microsoft Copilot Scenario Library which showcases persona-based use-cases 
  
• Learn How to Use Microsoft’s Co-terming Feature for Copilot for M365 Licensing (dickerdata.com.au) 
  
• Stay across licensing eligibility at the Microsoft Frequently Asked Questions about Copilot page 
  
• Review the service description and key technical documentation 
  
• Learn how to perform a comprehensive risk assessment of Copilot for Microsoft 365 
  
• Leverage the Copilot for Microsoft 365 Optimization Assessment to help your customers see how far along their organisation is in adopting AI, and suggest the modern digital tools they need to get  
  
• Get your customers to take the 5-minute Dicker Data AI Compass survey to create a free report with personalized recommendations to help kickstart their AI journey. AI Compass for Australian and New Zealand Businesses (ai-compass.ai) 
  
• Encourage your customers to visit the Modern Work Customer Hub to access on-demand training 
  
• Your customers can leverage the Copilot for M365 Launch Day Kit to assist with adoption 
  

  BIZ APPS RESOURCES

• The Biz Apps for Partners site is the central Biz Apps Partner website for Biz Apps resources 
  
• Level Up CSP: Modern Work & Business Applications trainings (formerly CSP Masters) are built to help partners accelerate sales and technical capabilities.  
  
  

 AZURE RESOURCES

• The Azure for Partners site is the central Azure Partner website for Azure resources 
  
• Calculate your customer’s estimated hourly or monthly costs for using Azure on the Microsoft Calculator 
  
• Estimate the cost savings your customers can realise by migrating your workloads to Azure Microsoft TCO Calculator 

  NONPROFIT RESOURCES

• Information on licensing programs for nonprofits: Modern Workplace | Azure | Dynamics 365 & Power Platform 
  
• Nonprofit partner opportunities in Australia – watch video 
  
• Partner introduction to nonprofit sector 
  
• Nonprofit training and resources
  
• Unleashing the power of nonprofit data – download ebook 
  
• Copilot for Microsoft 365 Immersion Demos for Nonprofits 
  

  LICENSING RESOURCES

• The Microsoft Licensing website provides a wide array of resources including licensing news, product licensing, program guides, licensing briefs and more. 
  
• The M365 and O365 Service Descriptions website provides detailed descriptions of the services and features that are available with Microsoft 365 and Office 365 
  
• Links to download the latest M365 & O365 comparison documents can be found in the first paragraph of this page here.  
  
• The Microsoft Terms website describes the license terms & use rights of products and services available through Microsoft volume licensing programs 
  

  OPERATIONS RESOURCES

• Subscribe to our mailing list to keep up to date with the latest news and events by registering here 
  
• CSP Handbook  
  
• New prices effective Jan 01, 2025 in SPLA
  

  MARKETING RESOURCES

• Learn about Microsoft’s Co-op Program on the Microsoft Co-op resources website 
  
• Access Microsoft sales, readiness and marketing materials in the Microsoft Partner Marketing Centre 
  
• Microsoft Digital Marketing on Demand is a free tool to help you build and distribute digital and social marketing campaigns 
  
• Leverage Cloud Ascent data to gain insights into which of your customers are ready to purchase  
  
• Use the Partner Go‑To‑Market Toolbox to build co-branded marketing assets 
  
• Wondering how if and you can use the Microsoft logo? Visit the Microsoft Modern Marketing hub for branding guidance 
  
• Need some guidance on how to build effective marketing programs, access the resources on the Smart Partner Marketing website