Microsoft Surface Resources Centre
Yes, technology creates potential, but partners create value.
As technology reshapes business strategy and investments surge in AI, cloud and security, customers are demanding more strategic support. This shift means partners now face future-defining decisions.
To guide partners through this shift, Dicker Data commissioned Tech Research Asia (now part of Omdia) to survey 250+ ANZ businesses and channel partners. The findings challenge assumptions:
- Technology is strategic priority #1 – a powerful lever business can control
- Value beats price, convincingly – you can no longer discount your way to growth
- Speed with security is critical – high performers are leaving slow partners behind
- Collective intelligence wins – you can’t do it all alone and customers don’t expect you to
For channel partners, these insights reveal clear opportunities. Customers want strategic advisors with deep expertise across AI, cloud and security – and they're ready to invest in a network of partners who can deliver.
Let's make the strategic shift together.
Ready to win on value?
Partner with Dicker Data
If you’re not already part of the Dicker Data Microsoft community, now’s the time to consider partnering with a distributor who values your success.
As ANZ’s leading distributor for Microsoft 365, Copilot, Azure and BizApps, Dicker Data understands precisely how to make Microsoft work for you, your customers and your business.
Let's Grow Together
