Customer Demand Is Changing.

Are You Ready?

Explore the insights, opportunities and announcements shared at TechX, and discover how Dicker Data can help you identify opportunities, win more business and accelerate growth.

Dicker Data’s Vision On The Four Forces Reshaping Partner Growth

1

Device Refresh

2

Cybersecurity Frameworks

3

Industry Economics

4

Artificial Intelligence

The Opportunity:

A new PC refresh cycle is underway, creating opportunities to modernise devices, drive Copilot adoption and unlock new customer conversations.

The Opportunity:

Cybersecurity is an ecosystem play, with the average security partner selling more than five vendors to protect every layer of the customer environment.

The Opportunity:

AI is creating a shift from seat-based technology consumption to outcome-based services, opening new opportunities for partner growth.

The Opportunity:

As AI becomes commoditised, the partner opportunity is shifting from selling models to building the foundations that enable customer outcomes.

Partner Action:

Leverage our new Device Age tool to identify AI PC refresh opportunities.

Partner Action:

Use a cybersecurity framework to assess customer maturity, identify gaps and build a roadmap that strengthens resilience across every layer of the environment.

Partner Action:

Review how you package, price and deliver AI solutions, shifting from seat-based licensing conversations to outcome-based services, workflows and business value.

Partner Action:

Leverage Dicker Data's AI Framework and complete the AI Readiness Assessment to identify capability gaps, prioritise next steps and accelerate your AI journey.

“These market shifts are creating new opportunities for partners. Our role is to help partners recognise them early, build the right capabilities and connect the technologies, vendors and services that turn opportunity into growth”

Name 
Position at Dicker Data

Key Announcements

Dicker Data’s goal is to become the Copilot of every partner.

Mark Iles on the ANZ Partner Opportunity

Mark Iles, Chief Analyst, Omdia took to the stage to present an update on the ANZ industry outlook, trends and opportunities for partners to leverage. 

Technology Investment Priorities 

FY27 Partner solution priorities

Focus shift from ‘channel sold’ to ‘partner assisted’

AI partner opportunity is growing to $267 billion by 2030

Vendor Insights, Offers & Opportunities

    Professional AV Distributor

    Dicker Data Pro AV & UC

    Dicker Data's Pro AV and UC team helps partners tap into new opportunities across modern collaboration. Combining specialist expertise with a broad technology portfolio, the team supports partners in delivering scalable, integrated solutions for evolving customer environments.

    Your Frequently Asked Questions, Answered

    What are the biggest growth opportunities for IT partners heading into 2027?

    Managed services, cybersecurity, AI solutions and services, business consulting, and networking and telecommunications are expected to remain key growth areas. As customer priorities evolve, partners that help organisations improve security, productivity, resilience and business outcomes will be best positioned to grow.

    How can Dicker Data help partners grow their business?


    Dicker Data supports partners with specialist expertise, enablement programs, training, vendor solutions, presales assistance, assessments, proof of concepts and growth-focused resources designed to help partners identify opportunities, build capability and win more business.

    How can IT partners build a successful AI strategy?

     A successful AI strategy starts with understanding readiness, governance, security, integration and adoption requirements. The Dicker Data AI Framework helps partners assess these areas through eight foundational pillars, providing a clear roadmap for planning, deploying and managing AI solutions that deliver measurable business outcomes. Learn more here.  

    Why do partners need an AI framework?

    As AI becomes more accessible and customers move beyond experimentation, the challenge is no longer gaining access to AI models. The challenge is deploying AI securely, governing it effectively, integrating it into business processes and delivering measurable outcomes. An AI framework provides a structured approach to identifying gaps, managing risk and building a roadmap for AI adoption.

    Dicker Data's AI Framework helps partners assess customer readiness, address governance and security requirements, plan for adoption and create a path to long-term business value. This enables partners to have more strategic conversations and deliver outcomes rather than simply deploying technology. Learn more here.  

    What is the Dicker Data AI framework?

    The Dicker Data AI Framework is a structured approach that helps partners guide customers from initial AI exploration through to deployment, adoption and ongoing management. It brings together eight foundations of AI success: readiness, compliance, governance, security, integration, training and adoption, model access and lifecycle management.

    How Dicker Data supports partners: We help you assess each customer’s environment, identify capability gaps and bring together the technologies, expertise and services required to turn AI opportunities into measurable customer outcomes.  

    What role do devices play in AI readiness?

     Devices are becoming an increasingly important part of AI readiness. As intelligence moves closer to the edge, organisations need modern hardware capable of supporting AI-powered applications, enhanced security features and improved productivity experiences.

    For IT partners, every device refresh conversation is an opportunity to help customers modernise their environment, prepare for Windows 11, explore AI-enabled PCs and unlock new conversations around Copilot, security and workplace productivity.  

    Why is cybersecurity an ecosystem play?

    Cybersecurity is an ecosystem play because no single vendor can protect every layer of a customer's environment. Effective cyber resilience requires multiple technologies working together across identity, email, endpoint, network, cloud, data and backup. Attackers look for the weakest link in the chain, making an integrated approach essential.

    Register for our monthly cybersecurity webinar and learn how to build resilience across every layer of the security ecosystem.

    How do I build a cybersecurity practice with Dicker Data?

    To build a cybersecurity practice with Dicker Data, you'll first need to become a Dicker Data partner. If you're not already a partner, you can register here.

    Once onboarded, you'll gain access to Dicker Data's dedicated cybersecurity team, comprising Product Managers, Business Development Managers, Technical Specialists, Presales Specialists and cybersecurity experts. We can help you identify opportunities, assess customer security requirements, select the right vendor solutions, design integrated cybersecurity offerings, and support deployments through presales, proof of concepts and technical enablement.

    Whether you're launching a new cybersecurity practice or expanding an existing one, our team can help you build the capabilities, vendor relationships and expertise needed to deliver cyber resilience solutions across identity, email, endpoint, network, cloud, data and backup. 

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