Retail Customers

The Apple Authorised Reseller programme provides companies with the opportunity to offer Apple products, accessories and services to consumer customers through their retail locations. The capacity for a reseller to provide a great customer experience is very important to Apple. 

To help reach and market to your retail customers, Apple provides Merchandising Guidelines. 

Where are the retail Merchandising Guidelines for Channel located? 
Apple Authorised Resellers  can access a guide on ASW

Commercial Customers

Apple products are designed for the way we work and for the way we live. When people have access to iPhone, iPad and Mac, they can do their best work and re-imagine the future of their business. 

When employees have access to the tools they love, they’re happier and more engaged. That’s why more businesses are embracing Apple. With a new model for supporting and deploying Apple products in the workplace, it’s easier than ever for any business to offer employees the choice of Apple at work. The entire experience is simple, flexible and friendly — exactly what you’d expect from Apple. 

To help reach and market to your business customers, Apple developed a  Business Asset Kit — full of product imagery, copy blocks and marketing guidelines. 

How do you access the Business Asset Kit?
Apple Authorised Resellers can access a guide on ASW