Merchandising Guidelines
Merchandising Guidelines are developed by Apple Marketing to ensure customers get unique, premium and uniform experience across all Authorised Apple Resellers with an in-store execution or showroom. Please refer to these guidelines for demo product layout as well as Apple merchandising principles.
Authorised Resellers can download the latest Apple Merchandising guidelines here
Apple Identity Guidelines and Assets
The Apple identity is a seal of approval and a promise of excellence. When you are authorised or certified in your area of business or expertise, you also represent Apple. By following these guidelines and utilising the Apple assets, you reap the benefits of the Apple identity and contribute to its strength.
Authorised Resellers can download the latest Apple identity guidelines here
Authorised Resellers can download the latest Apple product assets here
Reseller Demonstration Product Purchase Plan
Resellers with a retail store front may be eligible for demo pricing on Apple product as outlined in the Merchandising Guidelines.
When placing an order for demo Apple product, the following points need to be considered:
New resellers
- Must submit floor plan & photos of Apple demo area to confirm eligibility
- Apply for Device Content Over the Air (DCOTA) account. This account must be active before demo order is placed.
Existing resellers with current demo program
- Must have an active Device Content Over the Air (DCOTA) account with active demo devices.
AppleCare Protection Plan
- AppleCare Protection Plan cannot be added to a demo unit unless the unit is sold on to an end customer during the life of the initial one year warranty.
When ordering demonstration product, the following conditions apply:
1.
Each Authorised Location can order one (1) demo unit per eligible Apple Product, as agreed by Apple.
(Refer to Merchandising Guidelines).
2.
The Reseller agrees to retain demo Apple Product for a period of five (5) months from the date of purchase.
3.
Apple one-year limited warranty on demo Apple Product expires one year from the Reseller purchase date. When on-selling demo Apple Product the customer must be notified of the Apple one-year limited warranty balance.
(the Apple one-year limited warranty is in addition to rights consumers may have under consumer law).
The applicable discounts are specified by Distributor.
If the above conditions are not met, Apple reserves the right to terminate the Reseller’s inclusion in the plan and to charge standard channel buy price for all goods purchased under the plan over the previous 12 months.
Apple Demo Technology Program - Device Content Over The Air (DCOTA)
Merchandising is a core element of the customer experience, but it doesn’t stop at the physical fixtures. Digital content enables customers to experience Apple products as if they were already their own. Things like testing new hardware features and trying out relevant Apps make all the difference to a customer experiencing a new device for the first time.
To ensure customers get these new and exciting moments every time they are in store, we need to have ways of keeping devices up to date and loaded with new content. The systems and processes used to create these experiences for every customer in store, is what we refer to as Digital Technology.
The Digital Technology that’s used depends on the device, program or retail partner.
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